Blog Banner

Get Work Done

Which Mobile Platform Is Best for Your BYOD Strategy?

Posted by Lee Ho on Tue, Feb 18, 2014

Bring your own device (BYOD) hit the ground running when it was first introduced to the working world. Thewildly popular acronym has undoubtedly proven itself to be more than just a fad, evidenced by a slew of industry forecasts and expectations. For example, 83% of respondents to the 2014 State of the Google Apps Ecosystem work in organizations that support BYOD. Gartner expects 50 percent of employees will be required to use their personal mobile device for work purposes by 2017. And already, 65 percent of companies currently allow their employees’ personal devices to connect to their corporate network, according to a recent Checkpoint survey.

The reality is that although a still relatively new term, we’ve only hit the tip of the BYOD iceberg. Further below lies an abundance of other high-profile concepts and phrases that are picking up steam, including choose your own device (CYOD); bring your own cloud (BYOC); and bring your own application (BYOA), among many others. BYOD isn’t going anywhere anytime soon. If your company isn’t onboard with this working model then you’re unfortunately a few crucial steps behind in the game.


So, how do you get started? The first step to creating a strong BYOD policy is to determine which mobile platforms you want to standardize for use. The four main options include iOS, Android, Windows and BlackBerry. As the decision maker for your company, the final ruling ultimately comes down to you. Consider the below information to help guide you in your assessment:

Android and iOS continues to dominate the worldwide smartphone market

According to an all-new report from IDC, Android and iOS continue to rule the smartphone arena. Together, these two platforms accounted for approximately 95 percent of all smartphone shipments in the fourth quarter of 2013—representing a 4.5 point increase from the share that the two platforms had in quarter four of 2012.

"Clearly, there was strong end-user demand for both Android and iOS products during the quarter and the year," says Ramon Llamas, research manager with IDC's Mobile Phone team in the report.

Llamas added that what makes Android and iOS stand out most is the near polar opposite path each took to meet growing customer demand. Android relied on its long list of original equipment manufacturer (OEM) partners, an extensive array of device offerings and extremely appealing price points. Meanwhile, Apple’s iOS capitalized on its exclusivity (i.e. a very limited select of Apple-only devices and prices that exceed the norm).

As mentioned, at the end of the day the call is yours to make. Regardless of what platform you choose to standardize one thing remains: the BYOD market is red hot, and now is the time to strike. In fact, last year, worldwide smartphone shipments surpassed the one billion mark for the first time ever, according to the same IDC report.


Assess your organization's need for unified communication with Google Apps

Topics: business communications, BYOD, better collaboration

Leave a comment:

Collaborate with Ease. 

Helpful articles to keep you connected, productive and effective.

Embed communications into your enterprise applications > Download the white paper  |

Subscribe to Email Updates

Connect with Esna on Google+

Esna across the Web

Posts by Topic

see all