Mohammad Nezarati, Avaya GM, UC Applications Speaks
In the world of enterprise collaboration, interoperability—a variety of systems not only seamlessly working together to exchange data, but interpreting and displaying that data in a user friendly way—is paramount.
No one understands this better than former Esna CEO Mohammad Nezarati, now the General Manager of UC Applications for Avaya. We stole some time with Nezarati to discuss the importance of the end-user for interoperability success, as well as how interoperability is at the core of Esna and Avaya products.
“If you look at the entire collaboration space it has become all about interoperability and the user experience,” he explained, adding that the increased emphasis being placed on interoperability has introduced many “fast movers within the collaboration space.” For example, Slack, a real-time communication application, enables users to seamlessly integrate objects across various platforms. For instance, users can easily embed a Dropbox or Salesforce object (i.e. photos, files/documents, videos) within different systems in order to collaborate on them.
Many companies like Slack have emerged over the years in hopes of gaining share in the rapidly growing collaboration market; however, as a pioneer of embedded collaboration solutions, Esna’s goal has remained untouched since being founded more than 25 years ago. “We strive to support those organizations that need to seamlessly interoperate with the many different applications their employees are using,” said Nezarati. “ As such, interoperability is, and always will be, at the core of our products in order to facilitate a simple yet intuitive user experience for all employees.”
“Every company invests in different communication tools to enable different employees to work to their maximum potential,” Nezarati said. This makes sense; after all, the same applications that salespeople use may be obstructive for administrative employees or developers, and vice versa.
So, how does a developer share and collaborate on ideas with someone in finance via IM if these siloed applications are not seamlessly integrated and if the process isn’t completely user-friendly?
“You must seamlessly grant employees access to each other’s tools so that there are no collaboration barriers,” Nezarati said. “You don’t need to walk over to that person’s desk or even set up a desktop sharing session; you have to be able to make these applications interoperate. This is the future of interoperability.”
As this future only grows brighter, Avaya and Esna only see further opportunity to break barriers, shatter expectations and finesse the user experience as a leader in the embedded collaboration space.
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