Think about the various departments within a single enterprise. From marketing to HR to finance to sales, each team may use different communications platforms, offered by different vendors, based on specific needs. For example, a number of applications are available for use by sales teams to manage prospects and customers. On the other hand, your marketing department’s campaigns may heavily rely on a specific chat system to communicate in real time. Meanwhile, the C-suite might leverage a particular conferencing platform to conduct meetings with international partners and key stakeholders.
If you’re a frequent reader of this blog then you are likely aware of the importance of embedded communications (UC)—specifically through the use of a UC application, which embeds UC features within the third-party cloud-based applications that employees use every day. These include applications such as Google Apps, Jive, Office 365 and Salesforce Chatter.