Employees who work in manufacturing are no stranger to the need to seamlessly communicate and collaborate; problem-solving, thinking on the fly and creating new ideas are second nature to these individuals. So, the question isn’t if manufacturing companies need better collaboration but how they can ensure this in the workplace.
In part one of this series we discussed unified communications and how, despite its many benefits, the technology remains underutilized if it does not support business users’ mobile and cloud-based needs. That is, to maximize employee productivity, companies must natively embed unified communications (UC) within the mobile, cloud-based applications that employees use every day to get work done (think Salesforce, Google Apps for Work and Jive).
The business value of unified communications—the integration of real-time and non-real-time communications—is outstanding. UC enables organizations to streamline workflows and processes and significantly lower capital expenses; however, despite its benefits, many people believe that UC has yet to reach its full potential.
Chances are, your company falls in one of three categories when it comes to enterprise collaboration:
2014 was a year full of excitement, progress and celebration for Esna in the unified communications industry. As we turn the page to 2015, we want to share a look back on some of the milestones we’ve achieved during the past 12 months.
Our 25th anniversary:
This year, we took great pride in celebrating 25 years of excellence and evolution in enterprise communications and collaboration since being founded in 1989. A quarter-century’s worth of experience with and dedication to our clientsis gratifying yet humbling. We were thrilled to be accompanied in our celebration by a number of our customers and partners thatjoined their voices with ours tocommemorate our mutualsuccesses to date. We wouldn’t be where we are today without their support and ongoing relationships—and to that we say thank you!
2014 is ending on an exciting note in the mobile unified communications and collaboration (UC&C) space. Most recently, a new report from MarketsandMarkets shows that the global mobile UC&C market is slated to be . To provide some context to this number, the market is currently valued at $5.15 billion, meaning revenue will more than triple during the next four years.
In Part 1, we explained why organizations are trending toward a hybrid approach to unified communications and collaboration (UC&C).We mentioned the many benefits, such as reduced operational costs and better allocation of resources to other areas of need. In this second installment, we will look at a real-life use case of an enterprise customer’s transition to hybrid UC&C—a mix of premises- and cloud-based solutions. The example is provided from Esna in conjunction with Google partner SADA Systems. We hope this provides a map for implementing a hybrid approach to UC&C in your organization.
Teaming with Esna, global market intelligence firm IDC conducted the research to demonstrate the effectiveness of integrating a cloud-enabled platform (in this case, Esna’s Officelinx) with real-time communications services inside business applications on desktop and mobile devices. Officelinx facilitates Google Apps (among other platforms, such as Avaya and Cisco) as a live communications hub by enabling information workers to access UC&C services, such as presence, IM, click-to-call and voice and Web conference scheduling from Google Calendar and Google Drive.
The Case Study
What is a “true” unified communications and collaboration (UC&C) environment for the enterprise? And, based on this definition, why is there a growing customer interest in software- and cloud-based offerings vs. premises-based integrations for improving the economics of UC&C for many companies?
In a true UC&C environment, human and device communications are unified in a common context and experience. Business processes are optimized to enhance collaboration among workers by reducing latency, managing flows and eliminating device and media dependencies. For example, by seamlessly integrating communication components (e.g., IM/chat, presence, document sharing, audio conferencing and videoconferencing), an enterprise can facilitate all sorts of collaboration.
Esna’s 25th anniversary celebration this year has given us an opportunity to give thanks to our customers and partners that have helped us to grow our business. With deep appreciation, we acknowledge our indebtednessto these business friends who have climbed with us to the pinnacle of success, supporting us as we became a top-of-the-line innovative provider of collaboration and communications tools, such as Esna Officelinx, Esna Cloudlink and Esna iLink solutions.
Our partnerships have enabled us to provide the right solutions that help our customers . Our partners, therefore, play a significant role in our customers’ success. And with the benefit of our partners’ knowledge, products and services, Esna’s strong technological foundationhas been further strengthened. In this article, we shine a spotlight on Cisco, one of our premier partners.
What does 25 years in business mean to us here at Esna? It means we’ve had the opportunity and privilege to serve our customers by providing them with innovative collaboration and communication tools. In this way, we’ve fed our customers’ need for productivity and efficiency, while simultaneously nourishing our internal drive to be the best possible provider of communications applications and products possible.
In the optimum way we know how, we say “thank you” to our customers for their inspiration and loyalty by using this space to highlight their accomplishments achieved in partnership with our company. Today we shine a spotlight on Hunter Douglas, a designer and manufacturer of window “fashions,” or treatments, as well as a major manufacturer of architectural products for the past 95 years.
The communications architecture evolution has hit its stride, penetrating the old PBX model and exposing its weak proprietary underbelly, costly recurrent maintenance fees and ineffective integration of modern communications applications. So, out with the old and in with the new! The new digitized IT architecture for enterprise communications is both a higher-functioning and less-expensive option for your business interactions than outdated PBX systems.
We’re celebrating 25 years of business growth here at Esna, and we couldn’t be more delighted and gratified. We want to share our success by reflecting on the business opportunities we’ve provided our customers—for that has been at the heart of our mission for the past quarter of a century.
The best way we know to say “thank you” to our customers is to shine a light on their successes. We tookthe time recently to talk to one of our loyal customers, Lamar Advertising Co., to walk through the ways in which Esna has been able to positively affect its business, and to share those insights with you.
Big data analytics is helping solve long-standing business problems, leading to never-before-experienced opportunities for sales and marketing, particularly because of the unprecedented array of insights into customer needs and behaviors. As we shared in part 1 of this two-part series, your corporate communications data contains all the information you’ll ever need to enhance customer satisfaction, inspire innovation and drive revenue. You just need to make the most of it.
Before companies can use their data for enhancing business value they must establish a synthesized way to collect and analyze it. This critical point was stressed by Esna CEO and CTO Mohammed Nezarati during a recent interview. Specifically, he explained the importance of finding applications that can provide the capabilities to collect collaboration data, organize it and deliver it in a manner that allows organizations to “improve communication and gain business intelligence.”
In your data warehouse you have all the information you’ll ever need to enhance customer satisfaction, inspire innovation, develop business goals and objectives and drive revenue. You just need to tap into your company’s trapped treasure cove of communication data to see your business—and revenue—grow.
Doing that has become a critical business objective for most organizations seeking to improve operations. As communication data collections continue to grow exponentially, reining in their potential to provide insight is becoming ever more of a challenge. But with the global big data market slated to be worth $48 billion by 2018, according to Transparency Market Research, these types of challenges must be overcome.
Take a moment and jot down everything you have to do today at work. How many of those on your to-do list are projects you're working on with others? How many require a meeting of some kind - in person, by phone or online?