Blog Banner

Get Work Done

Where to Begin with Enterprise Social Collaboration: 3 Platforms

Posted by Sindi Markette on Fri, May 23, 2014

Seventy-seven percent of IT leaders say their company is using social collaboration technologies, with themajority saying that they plan to add even more in the next 12 months according to a survey by Avanade.

Your company needs to be a part of this majority. But the largest, and perhaps most difficult, part of creating a social collaboration strategy is figuring out how to break into the scene. There are so many social vehicles available today. Which are right for your company, and how do you fully optimize them to see the greatest results among colleagues, partners and customers? Let’s go through three major social platforms leveraged today and what steps you can take right now to get started with them:

Read More

Topics: social integration, Google+, LinkedIn

Bold, Bitter or Brash: Your Business’ Social Collaboration Strategy Represents You

Posted by Lee Ho on Thu, Apr 10, 2014



Mobile apps.

Document sharing.

Geo-location solutions. 

Enterprises are warming up to the idea of a world run by emerging social business tools and strategies but, sometimes, they can fall too deep in the hole. By that, we mean companies can forget about the entire premise of social media in the first place: the fact that customers, brands, colleagues and internal staff are supposed to actually be social

Read More

Topics: social integration, business communications, social collaboration

How to Create a More Collaborative Office Your Employees will Love

Posted by Lee Ho on Wed, Apr 02, 2014

Employees want—and in many cases need—a more collaborative working environment. They might not even know they need it yet, but it's your job as a business leader or decision maker to meet your employees where they are and empower them with the right toolset for getting the job done.

Read More

Topics: social integration, better collaboration, employee happiness

Smart Collaboration Tech Attracts Today’s Top Performing College Grads

Posted by Lee Ho on Tue, Apr 01, 2014

Each spring, your company has a shot at acquiring some of the nation’s best and brightest new employees. That is, your company has the chance to jump into the pool of recent college graduates, each round more promising and technologically advanced than the last.

The idea of graduating and entering the “real world” certainly brings more anxiety to the hundreds of thousands of college grads who walk each year; however, it should also be bringing a touch of worry to business owners whose companies aren’t up to speed with the technological demand presented by this soon-to-be working group.

Read More

Topics: social integration, better collaboration, employee happiness

3 Tell-Tale Signs That You Need a More Socially-Driven Sales Strategy

Posted by Lee Ho on Sat, Mar 29, 2014

The best thing about enterprise collaboration is that it truly has no limits. Collaboration tools and strategies can be integrated into virtually any business department to yield very real results—from HR to finance to sales.

In regard to the sales team, this department stands to significantly benefit from collaboration—particularly, social media. There are more opportunities than ever for sales to get on board with social collaboration tools and technology if only sales managers would capitalize on the huge potential lying right underneath their nose.

Read More

Topics: social integration, unified communications, Salesforce

Getting Your C-Level Suite On Board with Social Collaboration

Posted by Lee Ho on Tue, Mar 25, 2014

Think of the enterprise like a tree where the C-level suite represents the roots. A company’s C-level executives keep everything in place and support the overall health of the company. So, if your top execs aren’t on board with the latest communications and collaboration technology, it will be hard to ensure business continuity. In other words, if your company’s “roots” aren’t taking in the proper nourishment it needs, it will dry out and ultimately weaken.

One source of strength your company needs is social collaboration. You know you need to get on board with the social working movement, and fast. But what if your company’s group of decision makers don’t see eye to eye? This spring, you want your tree’s branches covered with lush, thick green leaves—not bare with the leftovers of a bitter winter season.


Read More

Topics: social integration, cloud computing, better collaboration

What is Social Collaboration and Why Does it Matter?

Posted by Lee Ho on Thu, Mar 20, 2014

Consider this: there will be at least one new social media platform created as you read this article—some of which will rise to become true game changers for enterprise collaboration. Additionally, hundreds of thousands of search queries are being conducted during this time and just as many e-mails are being sent. In fact, as of last year, the following took place every minute over the Internet:

  •        47,000 apps were downloaded
  •        639,800 GB of global IP data was transferred
  •        1,300 new mobile users joined the social movement
  •        277,000 Facebook users logged in
  •        30 hours of video were uploaded
  •        100,000 new tweets were posted

As you can see, social collaboration isn’t all about social media. Sure, social media plays an integral role, but at the end of the day, social collaboration refers to processes that help people interact and share information that help achieve a common goal. (see: pifalls to avoid here.)

Based on the above definition, social collaboration is a two-step process. The first step is identifying and embracing processes that help people interact and share information better. The second—and perhaps most important—step is having these processes achieve a common goal. This is ultimately the only way to gauge whether the processes you have in place are efficiently working.

The concept of “social collaboration” may seem too hyped up or 21st century for some business owners to boast any tangible return on investment, but this is growing to become one of today’s most widely-accepted business strategies (after all, we are working in the 21st century and social collaboration does live up to its hype). That’s probably why 75 percent of businesses were using social collaboration tools by the end of 2013 and why 86 percent will be by 2015, according to data from

So, we have already discussed what social collaboration is. Now it’s time to discuss why social collaboration matters for any business looking to maintain its competitive edge now and in the foreseeable future.

Simply put, social collaboration matters because it reflects who we are. Be honest: how many times have you already checked into Facebook to see how many notifications you have? How many times did you compulsively check your iPhone to see what push notifications came up or how many hearts you got on that picture of your pet on Instagram?

Social collaboration is about taking these actions and integrating them into work processes to conduct business smarter, more efficiently and more productively than ever before. Remember: what we do for a living is a part of who we are. It’s only the most natural progression as the work environment continues to evolve and adapt.

Are you ready to embrace social collaboration? What social collaboration tools, if any, is your business using? Let us know in the comments below!



Read More

Topics: social integration, business communications, better collaboration

Avoiding Pitfalls with Social Enterprise Collaboration

Posted by Lee Ho on Tue, Mar 18, 2014

Social media holds a top spot within most organizations’ communications toolset today. However, businesses are still a long way off from achieving social strategy nirvana, according to a 2013 Gartner report. As we continue to feel our way through, figuring out which social efforts work in your collaboration strategy and which don’t, Gartner says it will be another 18 months before the number of successful efforts crosses the tipping point. More specifically, the consulting firm expects that 80 percent of social business efforts will not achieve their intended benefits until 2015—at the earliest.

The reason for the slow adoption, according to Gartner, is because executives are placing too much focuson technology and not enough on what they are trying to achieve with that technology. In particular, Gartner states that companies should put more focus on identifying how social initiatives can improve work flows and practices.  

Read More

Topics: social integration, Communication-enabled Business Process, better collaboration

Top Benefits of Unified Communications for Manufacturing – Part 1

Posted by Lee Ho on Mon, Dec 02, 2013

Manufacturing companies face a number of challenges every day, many of which pertain to the way they collaborate and communicate. Unified communications (UC) solutions have become a rising player for addressing these varying challenges and for bringing about more positive outcomes.

Read More

Topics: social integration, business communications, unified communications

The Past, Present and Future of Sales Team Collaboration

Posted by Davide Petramala on Tue, Oct 08, 2013

The art of selling has gone through a few rounds of improvements, and it continues to evolve today. This continuous change is jointly attributed to the similarly evolving customer lifecycle as well as the maturation of sales team technology. As many already know, collaboration technology has revolutionized sales strategies, processes and initiatives – from lead generation to product knowledge to training sales representatives. But, it wasn’t always like that. 

Recently, we stumbled across a great infographic by sales automation and lead management software provider Velocify that spells this all out for us. In an effort to explore how sales team collaboration became what it is today, we delve a bit deeper to see what the process used to look like, as well as what it might look like in the future.

The Past: From the “Mad Men” Era to the 21st Century

Read More

Topics: social integration, cloud computing, Salesforce

Best Practices for Using CRM Software for Sales – Part 1

Posted by Davide Petramala on Mon, Sep 09, 2013

An average company loses between 10 to 30 percent of its customers every year. Meanwhile, a five percent reduction in your customer defection rate can increase your profit from 25 to 80 percent

Read More

Topics: social integration, CRM, Salesforce

Esna Predictions for 2013

Posted by Mohammad Nezarati on Thu, Jan 03, 2013

Cloud, Social and Mobile {video}

Esna Technologies CEO—Mohammad Nezarati makes his predictions for cloud, social andmobile trends in 2013. Mohammad also reveals Esna's direction for their award-winning solutions in the upcoming year.

Read More

Topics: mobile, social integration, cloud computing

Three Business Communication Trends to Watch in 2013

Posted by Mohammad Nezarati on Mon, Dec 17, 2012

Social, Mobile, Cloud

We’re coming to the end of an eventful year here at Esna—launching products like Cloudlink and Officelinx 9.0, expanding our partner relationships, and solidifying our position as the “enabler” connecting existing PBX, unified communicatiosn and cloud-based applications. Our industry is changing so fast; it’s an exciting time to be working in unified communications and collaboration (UC&C) and enterprise cloud and social applications.

I took some time recently to think about 2013 and consider the implications for Esna of what I see coming. There are three major indicators that I’m going to be following next year and how these play out will tell us a lot about where the industry is going long term.

Read More

Topics: mobile, social integration, cloud computing

UC equals collaboration which is vital for business

Posted by Davide Petramala on Mon, Dec 17, 2012

UC not a cool tool for IT departments

Far from popular belief, unified communications is not a cool tool for IT departments, in fact the very opposite is true! UC drives real-time collaboration from your most highly priced assets within your organization—your employees. Directors and general managers are leading the way in the take-up of UC, and usage levels have soared in the last few years.

The adoption rate has transformed the way companies communicate, as executives around the world collaborate through IM, presence, cloud storage and video communications. Most of us could agree that real-time collaboration with colleagues using IM/chat is very beneficial and accelerates access to communication from any endpoint, PC, mobile and personal devices such as tablets. The ubiquitous access to UC tools drives usage and adoption as it makes collaboration so easy to consume.

Read More

Topics: mobile, social integration, unified communications

The Next Big Challenge to Effective Communication in the Workplace

Posted by Mohammad Nezarati on Tue, Nov 20, 2012

Breaking Down the Social Silos

I hear it all the time: “Are businesses really going to adopt social tools?”

From my perspective, the answer is a resounding yes.  These tools are already having a real impact on how businesses communicate and collaborate.  The fundamental fact is that companies who “out communicate” will outperform their competition.  As anyone with an email box knows, the problem is not that we don’t communicate enough—it’s that we don’t communicate effectively.

Read More

Topics: social integration, business communications, unified communications

Leave a comment:

Collaborate with Ease. 

Helpful articles to keep you connected, productive and effective.

Embed communications into your enterprise applications > Download the white paper  |

Subscribe to Email Updates

Connect with Esna on Google+

Esna across the Web

Recent Posts

Most Read Posts

Posts by Topic

see all