Your company works tirelessly to attract and retain new customers. Your editorial team, for instance, may churn out new gated assets (i.e. eBooks, whitepapers) every quarter in order to promote brand awareness. Your marketing division may collaborate on targeted new campaigns in order to keep existing customers engaged based on where they are in the customer journey.
Sales is the Revenue Engine of Your Company—Ready to Drive?
Be honest: how much credit do you give your sales team for the job they do? We know how frustrating it can be when a sales rep tells a client the wrong thing or when a contract feels like it’s taking too long to go through. But, at the end of the day, your sales team’s performance is dependent on the tools they have for the job—and equipping them with the strongest tools possible is the responsibility of their sales manager.