Despite global advances in technology and a growing demand for innovation, it’s harder than it’s ever been to launch a successful product or service or to roll out a new marketing campaign. Today’s companies are mammoth compared to what they once were, and getting everyone within a company on the same page can be an enormous challenge.
In Part 1 of this series, we explored the reasons that many business owners feel a “false sense of accomplishment” with their enterprise collaboration strategies: They are using the wrong collaboration tools—specifically, consumer-driven social tools like Facebook and Twitter.
ResearchandMarkets predicts that the global enterprise collaboration market will grow from $47.3 billion in 2014 to $70.61 billion by 2019. This market growth clearly indicates that business owners are investing in collaboration tools to improve internal communications, streamline operations and identify new revenue and growth opportunities. But in what kinds of collaborative tools are business owners investing? And are these investments really helping them to accomplish their end goals?