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Chat Apps, Email and Analytics, Oh My! Esna Divulges All in 2015 Predictions Q&A

Posted by Diane Lai on Tue, Jan 13, 2015

It feels like only yesterday we sat down with our CEO and CTO Mohammad Nezarati and EVP Davide Petramala to pick their brains about what they expected to see in the unified communications and collaboration (UC&C) space in 2014. Now, it’s that time of year again. We rejoined these two industry thought leaders to hear their reflections on the state of the market in 2014 and where it will lead us in the year to come.

 

Chat Apps Stole the Show in 2014 

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Topics: mobile, business intelligence, unified messaging, enterprise mobility

What Your Cloud Communication Data Knows About Your Company That You Don’t—Part 2

Posted by Lee Ho on Mon, Sep 22, 2014

Continued from What Your Communication Data Knows About Your Company That You Don’t--Part 1

Big data analytics is helping solve long-standing business problems, leading to never-before-experienced opportunities for sales and marketing, particularly because of the unprecedented array of insights into customer needs and behaviors. As we shared in part 1 of this two-part series, your corporate communications data contains all the information you’ll ever need to enhance customer satisfaction, inspire innovation and drive revenue. You just need to make the most of it.

Before companies can use their data for enhancing business value they must establish a synthesized way to collect and analyze it. This critical point was stressed by Esna CEO and CTO Mohammed Nezarati during a recent interview. Specifically, he explained the importance of finding applications that can provide the capabilities to collect collaboration data, organize it and deliver it in a manner that allows organizations to “improve communication and gain business intelligence.”

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Topics: unified communications, business intelligence, Big Data

What Your Communication Data Knows About Your Company That You Don’t

Posted by Lee Ho on Thu, Sep 18, 2014

In your data warehouse you have all the information you’ll ever need to enhance customer satisfaction, inspire innovation, develop business goals and objectives and drive revenue. You just need to tap into your company’s trapped treasure cove of communication data to see your business—and revenue—grow.

Doing that has become a critical business objective for most organizations seeking to improve operations. As communication data collections continue to grow exponentially, reining in their potential to provide insight is becoming ever more of a challenge. But with the global big data market slated to be worth $48 billion by 2018, according to Transparency Market Research, these types of challenges must be overcome.

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Topics: unified communications, business intelligence, Big Data

Improving Business Intelligence Thru Unified Communications Big Data

Posted by Diane Lai on Mon, Jun 02, 2014

Take a look around you: chances are, nearly everyone you see is glued to an Internet-connected device of some sort that is producing heaps of data. From social platforms to downloading applications to streaming video and music, the wealth of data that lies at our fingertips is simply astounding. In fact, research shows that the majority of the world’s data was generated over the last few years alone.

This rapid and uninterrupted growth has led industry experts to predict global big data market revenue of $48.3 billion by 2018—nearly seven times its value of $6.3 billion in 2012, according to a new report from Transparency Market Research. 

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Topics: unified communications, business intelligence

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