Big data analytics is helping solve long-standing business problems, leading to never-before-experienced opportunities for sales and marketing, particularly because of the unprecedented array of insights into customer needs and behaviors. As we shared in part 1 of this two-part series, your corporate communications data contains all the information you’ll ever need to enhance customer satisfaction, inspire innovation and drive revenue. You just need to make the most of it.
Before companies can use their data for enhancing business value they must establish a synthesized way to collect and analyze it. This critical point was stressed by Esna CEO and CTO Mohammed Nezarati during a recent interview. Specifically, he explained the importance of finding applications that can provide the capabilities to collect collaboration data, organize it and deliver it in a manner that allows organizations to “improve communication and gain business intelligence.”