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The High Cost of Doing Nothing: Why You Need to Reassess Your Communications Strategy Before it’s Too Late

Posted by Lee Ho on Mon, Nov 30, 2015

Your enterprise is gearing up for the start of a new year, making now perhaps the best time to reassess the communications and collaboration technology that you have in place. With each new year your organization continues to grow and evolve; your platforms and processes should be adapting and changing, as well. Research shows that there could be serious repercussions of doing nothing—that is, turning a blind eye to your organization’s evolving communication needs.

There are undeniable consequences that your organization stands to face by shrugging off its critical communication and collaboration needs. For example, doing so can:

  • Negatively affect corporate culture: Every department within your organization has a preference as to how it gets work done. For example, research shows that over 90 percent of marketers use video for sales and internal/external communication. By failing to recognize the varying communication preferences of your employees, you could risk negatively impacting your overall corporate culture and level of productivity. This is certainly a cost you cannot afford, as top performing companies are committed to fostering a positive and innovative company culture. By adopting a more video-centric collaboration strategy, for example, you can better capitalize on mobility and cater to specific employee needs.
  • Turn off valuable new talent: The number of millennials in America is projected to soon outnumber baby boomers, representing the U.S’s largest living generation. Now consider that on average, 95 percent of millennials prefer to use their smart devices for texting, Internet browsing, email and voice and video calls—and they expect to have these same tools and functionalities in the workplace in order to conduct business. Overall, you could risk becoming part of the 53 percent of hiring managers who have difficulty finding and retaining millennials if you rest on your laurels.
  • Introduce severe security risks: In choosing to overlook your organization’s evolving communication and collaboration needs, you could miss critical system upgrades and changes that could leave your enterprise vulnerable. For example, organizations that failed to address the Microsoft Windows Server 2003 end of life announcement may risk having their mission-critical applications be exposed to security vulnerabilities, as the platform is no longer receiving regular security updates and is no longer compliant with PCI standards. If you’re concerned about your organization being affected by this change, click here to read four questions you can ask yourself regarding system replacement.

It’s understandable that perhaps your organization is reluctant to adopt new technologies due to financial restraints or a general uncertainty of where to focus efforts when transitioning to new developments. However, it’s clear that your organization cannot afford the high costs of doing nothing when it comes time to making new moves. Remember: there are always options at your disposal.

Research, for instance, shows that cloud-based solutions continue to rise in favor and prominence; in fact, IDC found that cloud IT infrastructure will account for one-third of overall end user spending on enterprise IT infrastructure in 2015—an increase from 27 percent in 2014. Cloud-based collaboration tools are known for their flexibility, cost-efficiency and ease of implementation, enabling many businesses to seamlessly overcome the challenges or restrictions they face.

Topics: collaboration tools, communication ease

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