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Mohammad Nezarati ITEXPO Keynote: We Must Change What it Means to be Truly Connected

Posted by Lee Ho on Wed, Oct 21, 2015
  • If you didn’t catch it, Mohammad Nezarati, GM and VP of UC applications at Avaya, delivered a keynote speech on the future of communications at ITEXPO West 2015, a global business technology event that took place from October 5-8 in Anaheim, CA.

Nezarati often contributes to our blog here at Esna. For example, over the years he has offered his predictions for top communication technologies to emerge and disrupt the marketplace and, most recently, divulged his thoughts on what he thinks the future of interoperability will look like. Nezarati, therefore, was a perfect match for the ITEXPO keynote presentation titled, “The Evolution and Future of Communications.”


 Nezarati began his presentation by first taking a look into the past of enterprise communications and collaboration. His reasoning: to understand the future of enterprise communications, we must first know where we have been. “It’s amazing how things have changed over the last 25 years,” he said, particularly when it comes to consumer habits and preferences from an Internet and mobility standpoint. Nezarati cited a few pieces of market research to drive this point home, for example:

  • In the year 2000, 361 million Internet users made up 5.8 percent of the world’s population; today, there are 3,111 million Internet users and counting, representing 42.7 percent of the global population.
  • Out of the world’s seven billion people, six billion have access to a mobile phone; meanwhile, only 4.5 billion have access to a working toilet.
  • The average person carries nearly three Internet-connected devices on them at all times.

“It’s amazing how we have so rapidly evolved to the modality of real-time online and mobile communications over the last couple of decades,” he said.

There are a few factors driving this need for real-time online and mobile communications, he said. For example, consider the emergence of disruptive cloud-based applications like ServiceNow, Google Apps for Work, Salesforce and Jive. Such apps have been proliferating the enterprise landscape and enabling users to communicate and collaborate—both with those they work and live with—exactly when, where and how they need to.

In their work environment, such applications enable individuals to work efficiently regardless of their job responsibilities or the department in which they work.  In other words, such technologies enable business leaders to empower every employee within their organization, acknowledging the fact that everyone works differently and there is no “one-size-fits-all” solution.

Nezarati urged the importance of this working model, saying, “We’re all different; we all use different tools to get our work done. Employees in engineering, finance, HR, marketing and sales, for example, all use different tools to get work done. Therefore, if you take a look end-to-end within any organization you’re likely going to see a plethora of different systems, applications and platforms being leveraged to work. All employees want to do is come into the office, get their work done, and use those tools that enable them to most efficiently do so.”

This ability to work anywhere, anytime and in any way is ultimately where Nezarati sees communications heading into the future. As such, Nezarati warned that organizations must do a better job of adjusting to their employees’ needs, versus forcing them to conform to their standards of working. One way organizations can do so, he explained, involves adopting a communication-enabled business process strategy.

Not sure what Nezarati means by communication-enabled business process? If you want to learn more, check out these blogs:

Topics: Cloud Apps, embedded communications

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