In a few short days, children will be making their neighborhood streets their personal stomping grounds. They’ll be collecting an array of sweet treats in pillow cases slung over tiny shoulders and bright orange jack-o-lantern pales clung tightly in the night.
While this will be the reality come the spooky night of October 31, imagine if in an alternative universe, the little ghosts and witches weren’t children, but rather business execs and decision makers going from door-to-door. And, instead of collecting Kit Kats, Snickers and Reese’s Peanut Butter Cups, they were on the hunt for unified communications (UC) features to satisfy their business’ sweet tooth. The concept alone is entirely intriguing, and so we pose the question:
What UC features would business execs be delightfully consuming, and which would they want to toss over their shoulder?
With the help of data comprised from Facebook last year, we match up the world’s top candy picks with what we believe would be their UC equivalents.
The Best Halloween Candy: Skittles, Starbursts and Snickers
Skittles, Starbursts and Snickers all stole a spot in a list of the top 10 most-liked treats on Facebook during Halloween 2012. Skittles gained the top spot with over 23 million Facebook likes; meanwhile, Starburst had 11.5 million likes and Snickers 4.8 million likes.
The Most Craved UC Features: Mobile Integration, IM/Presence, Web Collaboration
When it comes to which features companies crave most for their UC suite, mobile integration, instant messaging/presence and Web collaboration were listed as the top three most desired UC services by companies in a 2013 Broadsoft Poll. These results were driven by the top communications frustrations cited by respondents, including waiting for information (78 percent), locating and contacting others (69 percent), and dealing with e-mail complications (58 percent). We’d be more scared of losing out on the benefits of these popular UC tools than meeting Freddie Kruger in a classic nightmare.
The “Dark Horses” of Halloween Treats: Sour Patch Kids, Hershey Kisses and Life Saver
Gummies Lingering toward the end of this list are Sour Patch Kids (3.89 million likes), Life Saver Gummies (3.28 million likes) and Hershey Kisses (1.97 million likes). These treats are enjoyed by many (a ton of people probably wouldn’t mind lacing the bottom of their bag with Life Saver Gummies); however, they still don’t get as much hype as others.
Underrated (But Nonetheless Great) UC Features: Video Chat, Unified Messaging, Click-to-Dial
UC offers a plethora of business advantages, some of which can feel swept under the rug rather than put out on display, but that doesn’t make them any less important. As companies continue to thin out their budgets and increase the demand placed on their existing employee base, the following features are what take existing operations to the next level:
- Video chat: adds a visual layer to standard chat
- Unified messaging: the integration of e-mail, text, fax, video and voicemail into one easily-accessible solution
- Click-to-dial: enables employees to call someone with just the click of a button
The bottom line here is to not be scared of trying these UC tools (we suggest you save that for the haunted house this weekend).
The Least Enjoyed (But Best For You) Treats: Raisins, Popcorn and Peanuts
As you can only imagine, these guys didn’t make any top list, but they do consistently rank in polls of the least enjoyed give-a-ways come Halloween. Despite this, these foods are the healthiest for you – two of which are derived from fruits and veggies.
The Not-so-Exciting (But Vital) UC Features: Integrated Voicemail, E-mail and Fax
The pioneers of unified communications, businesses have been utilizing integrated voicemail, e-mail and fax for decades to accelerate business. Sure, these options are older than some other more exciting features, but they are tried and true, which is far more important.
The bottom line: Feel free to chuck those raisins or slip that popcorn into someone else’s bag, but don’t ever overlook or discard a unified communications application. You’ll find that every single feature has a welcome – and necessary – spot in your business’ grand plan.