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Mohammad Nezarati

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Product Spotlight: Avaya Communicator for Web

Posted by Mohammad Nezarati on Wed, Nov 04, 2015

If you didn’t catch the latest installment of our “Product Spotlight” series, Esna Collaboration Specialist Alex Misevski provided insight into exciting developments being made to Esna iLink for Avaya Scopia Desktop. The solution is a browser extension available for Internet Explorer and Chrome that enables users to start and schedule online Scopia meetings across any Web page or application (i.e. Google Apps, Office 365, Salesforce). You can click here to read more on this.

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Topics: Cloud Apps, Avaya, Internet Explorer, Avaya Communicator for Web, Chrome exension

Esna for Office 365: A Winning Combination

Posted by Mohammad Nezarati on Tue, Aug 11, 2015

For more than 25 years, Esna has developed enterprise software solutions that integrate communication and collaboration tools into the business applications that we use everyday to get work done. We boast a long history in this space, dating back to the 1990s when our products integrated with desktop applications in Windows 95 and Microsoft Outlook.

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Topics: Esna Technologies, embedded communications, Microsoft Office

Better together : Esna Joins the Avaya Family

Posted by Mohammad Nezarati on Thu, May 28, 2015

Today is a big day for the Esna team. After 26 years, we embark on a new phase of our journey. We’re excited to become part of the Avaya family, as announced earlier today.

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Topics: partners, better collaboration, Avaya

Rewriting the Rules of Communication

Posted by Mohammad Nezarati on Thu, Mar 06, 2014

It’s no longer a question of if companies are moving to the cloud, it’s a matter of when. Today’s workforce expects, and often demands, that the applications they use are cloud and mobile ready. When Google launched Google Apps in 2006 the team at Esna recognized a massive change was before us - consumers and businesses were moving to the cloud and we needed to be there. In 2009, Esna became the first company to integrate its unified messaging and unified communications solutions with Gmail. Since then we have watched Google Apps grow and continue to extend our integration of real time communications with Google Calendar, Google Docs, Hangouts and Google Chrome. Today more than 500,000 users have gone Esna and Google.

And our innovation continues. At this year’s Google Partner Summit, I’m pleased to announce several new solutions that go even further to communication-enable Google Apps and Chrome. We’re also delivering new developer APIs that make it possible for any Google ecosystem partner to add real time communication tools into any web application or web page. Here’s a high level overview of what we’re showing:

Contextual Collaboration in Google Drive

Esna takes collaborating with others in Google Drive to the next level by integrating real time communications and conferencing capabilities on anything stored in Drive. For example, users will be able to open any doc and Esna will detect all of the people who are collaborators and from that doc start a group chat or a audio or web conference.

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Topics: business communications, Google Apps, better collaboration

Innovations and their potential -- reflections on Google I/O 2013

Posted by Mohammad Nezarati on Thu, May 23, 2013

Google IO 2013 resized 600

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Topics: Google Apps, better collaboration, UC for Education

The Potential of WebRTC to Improve Enterprise Collaboration Across All Devices

Posted by Mohammad Nezarati on Fri, May 17, 2013

WebRTC—Watch This Space…

Everybody is talking about the exciting possibilities of WebRTC these days. And I completely agree with them—WebRTC has huge potential to change how the enterprise communicates and collaborates.  

WebRTC is an emerging standard that gives developers the ability to create applications using Javascript APIs. (For a full description, visit  It enables developers to build communication into any web app or interface. With WebRTC, you don’t need to have telephony expertise to enable voice, since video calling and other communications occur directly through the browser. For IT administrators and enterprise users that also means no need to worry about downloading special voice/video software and plug-ins or dealing with interoperability issues.

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Topics: Chrome, Esna Technologies, Esna iLink

The Future of Unified Communications and Collaboration

Posted by Mohammad Nezarati on Thu, Apr 04, 2013

The process of unifying communication related data began in the 90’s when companies like Esna worked to build unified messaging, bringing email, fax and voice messages together into one interface. This provided business professionals with a consolidated mailbox for managing all their messages. As unified messaging evolved, it expanded to include other important information types like calendar presence and integration with CRM applications, social and other business process tools. This new unified communications (UC) solution became a powerful tool to help busy professionals be more productive from anywhere.

As I look ahead to the next logical evolution for UC, I believe it will become even more integrated with business process by aggregating, correlating and sharing the valuable information that flows through a business. There are so many threads of individual activity happening each day within an enterprise. In the future, UC will provide business professionals with rich information about what is happening with their customers, peers, and partners and offer deeper context around the conversations they are having with them.

Today, lots of important information about customers, initiatives and activities is captured—but it’s in silos like CRM and ERP systems, web analytics, meeting notes, social sites, phone calls, and internal sites. And there’s also relevant, indirect information that provides additional context including geo location, presence and time of day. The real value of all this data is clear only when you can pull that information together, correlate it to specific events, activities or topics and understand the insights that are revealed. UC already touches most of these systems today—and in the future it can connect with more—becoming a logical way to integrate and extract meaning from these many sources of business intelligence and data.

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Topics: Communication-enabled Business Process, unified communications, better collaboration

Esna Predictions for 2013

Posted by Mohammad Nezarati on Thu, Jan 03, 2013

Cloud, Social and Mobile {video}

Esna Technologies CEO—Mohammad Nezarati makes his predictions for cloud, social andmobile trends in 2013. Mohammad also reveals Esna's direction for their award-winning solutions in the upcoming year.

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Topics: mobile, social integration, cloud computing

Three Business Communication Trends to Watch in 2013

Posted by Mohammad Nezarati on Mon, Dec 17, 2012

Social, Mobile, Cloud

We’re coming to the end of an eventful year here at Esna—launching products like Cloudlink and Officelinx 9.0, expanding our partner relationships, and solidifying our position as the “enabler” connecting existing PBX, unified communicatiosn and cloud-based applications. Our industry is changing so fast; it’s an exciting time to be working in unified communications and collaboration (UC&C) and enterprise cloud and social applications.

I took some time recently to think about 2013 and consider the implications for Esna of what I see coming. There are three major indicators that I’m going to be following next year and how these play out will tell us a lot about where the industry is going long term.

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Topics: mobile, social integration, cloud computing

The Next Big Challenge to Effective Communication in the Workplace

Posted by Mohammad Nezarati on Tue, Nov 20, 2012

Breaking Down the Social Silos

I hear it all the time: “Are businesses really going to adopt social tools?”

From my perspective, the answer is a resounding yes.  These tools are already having a real impact on how businesses communicate and collaborate.  The fundamental fact is that companies who “out communicate” will outperform their competition.  As anyone with an email box knows, the problem is not that we don’t communicate enough—it’s that we don’t communicate effectively.

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Topics: social integration, business communications, unified communications

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