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Davide Petramala

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Why Enterprises Everywhere Need to Pay Attention to Google’s New Apps Deal

Posted by Davide Petramala on Mon, Oct 26, 2015

Whether or not you’ve heard about the deal Google revealed this week regarding its productivity suite Google Apps for Work, allow me to fill you in on the details...

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Topics: Google Apps, cloud computing, Cloud Apps, Productivity

The Key to IT Budget Success: Invest in the User Experience, Not More Technology

Posted by Davide Petramala on Fri, Sep 11, 2015

Think about the various departments within a single enterprise. From marketing to HR to finance to sales, each team may use different communications platforms, offered by different vendors, based on specific needs. For example, a number of applications are available for use by sales teams to manage prospects and customers. On the other hand, your marketing department’s campaigns may heavily rely on a specific chat system to communicate in real time. Meanwhile, the C-suite might leverage a particular conferencing platform to conduct meetings with international partners and key stakeholders.

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Topics: technology ROI, user experience

Why Embedded UC Accelerates the Sales Cycle

Posted by Davide Petramala on Mon, Aug 24, 2015

Your company works tirelessly to attract and retain new customers. Your editorial team, for instance, may churn out new gated assets (i.e. eBooks, whitepapers) every quarter in order to promote brand awareness. Your marketing division may collaborate on targeted new campaigns in order to keep existing customers engaged based on where they are in the customer journey.

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Topics: Salesforce, Sales Collaboration, embedded communications

EOY is Coming ... Stop Worrying and Start Collaborating for Success

Posted by Davide Petramala on Wed, Oct 23, 2013

What the Average Sales Manager is Thinking Right Now

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Topics: technology ROI, sales communications, better collaboration

Small vs. Large Companies and the Tech Their Sales Teams Need—Part 2

Posted by Davide Petramala on Mon, Oct 14, 2013

In Part 1 of this article, we covered the technology that solves problems for small businesses.  

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Topics: sales communications, Salesforce, time management

Small v. Large Companies and the Tech Their Sales Teams Need – Part 1

Posted by Davide Petramala on Thu, Oct 10, 2013

Despite the vast differences between the small and large business, these two specially-sized organizations do have one very important thing in common: their sales teams. The need for superior sales technology transcends any and all differences faced by companies of any size. At the end of the day, a sales team is a sales team, and the team’s primary responsibility remains the same: keeping companies’ revenue smoothly flowing.

The difference, however, comes in the technology used by each company to augment revenue, as driven by the unique challenges faced by the size of each organization.


The Small Business

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Topics: technology ROI, unified communications, Salesforce

The Past, Present and Future of Sales Team Collaboration

Posted by Davide Petramala on Tue, Oct 08, 2013

The art of selling has gone through a few rounds of improvements, and it continues to evolve today. This continuous change is jointly attributed to the similarly evolving customer lifecycle as well as the maturation of sales team technology. As many already know, collaboration technology has revolutionized sales strategies, processes and initiatives – from lead generation to product knowledge to training sales representatives. But, it wasn’t always like that. 

Recently, we stumbled across a great infographic by sales automation and lead management software provider Velocify that spells this all out for us. In an effort to explore how sales team collaboration became what it is today, we delve a bit deeper to see what the process used to look like, as well as what it might look like in the future.


The Past: From the “Mad Men” Era to the 21st Century

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Topics: social integration, cloud computing, Salesforce

Best Practices for Using CRM Software for Sales – Part 2 Automation

Posted by Davide Petramala on Tue, Sep 17, 2013

In the previous article, Best Practices for Using CRM Software for Sales – Part 1, we covered three ways a CRM system can provide tools to maximize your team’s sales potential. But a CRM system's potential to drive sales productivity is limited to your team's use of theseCRM automation drives sales productivity tools. 

As a sales manager, your job revolves around being information-centric and time-sensitive. The two essentially go hand-in-hand since your sales team is striving to collect pertinent customer information to generate as many quality leads in as little time as possible. We know you’re feeling the pressure to accelerate your team’s sales cycle; however, before you can get started, you need to first identify what could be holding your team back.

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Topics: sales communications, CRM, Salesforce

Best Practices for Using CRM Software for Sales – Part 1

Posted by Davide Petramala on Mon, Sep 09, 2013

An average company loses between 10 to 30 percent of its customers every year. Meanwhile, a five percent reduction in your customer defection rate can increase your profit from 25 to 80 percent

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Topics: social integration, CRM, Salesforce

Texting, Smartphones, Tablets — BYOD is here.

Posted by Davide Petramala on Fri, Jun 14, 2013

Consumer communications meets business communications in a mobile world

People communicate for work anywhere, anytime, from any device. Despite these undeniable changes in business behavior, a majority of companies haven’t optimized their communications infrastructure for mobile workforces or BYOD. The desire to use the same devices we use at home to do our work is widespread.

Consumer communications meets business communications:  BYOD
  • People fundamentally want to work together to get their work done, achieve fulfillment and create value
  • This is not a new trend, increasingly people are using their personal devices in their work environment
  • Forrester (a US-based analyst firm) identified that 53% of employees are using some form of consumer technology to get their work done
  • According to Gartner—by 2017, more than half of companies will require their employees to supply their own devices on the job
  • Gartner said, mid-sized companies of $500 million to $5 billion in sales and 2,500 to 5,000 employees are most likely to be using a BYOD approach
  • 38% of companies expect to stop supplying employees with devices entirely by 2016

Trends driving mobility and behavior changes in the work place

  • 1 in 3 college graduates and young professionals would accept a lower-paying job if it offered more flexibility with device choice, social media access and mobility.
  • 98% of Americans own a mobile device, 40% of these are smartphones (sub with regional data - source: Google mobile blog 2012)
  • 95% of Americans use cloud services in their consumer lives (sub with regional data - source: Wakefield Citrix Cloud Survey 2012)
  • US users spent 121 billion minutes—230k years on social media in a single month (source: Nielsen Social Media Report 2012, cited in NBC News)

How a cloud communications solution is addressing challenges businesses face in the new work world

  • 77% of businesses and IT leaders say their companies are currently using social collaboration technologies
  • 82% of businesses currently using social collaboration tools want to use more of them in the future
  • 66% —make jobs more enjoyable
  • 62% —improved productivity
  • 57% —gets work done faster

IT and Businesses decision makers both believe emplyees were …

  • Able to generate ideas collaboratively —47%
  • More easily collaborate with their external customers, partners and vendors —47%
  • Better able to engage with peers —41%
Unified communications & collaboration (UC&C) drive BYOD.  What is UC&C?
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Topics: mobile, BYOD

Enabling the ROI in Communication + Collaboration Technology

Posted by Davide Petramala on Wed, May 01, 2013
Enabling the ROI in Unified Communication Investments

Enabling the ROI in Communication + Collaboration Technology

I read an interesting report the other day that concluded UC investments were at risk if employees were not adopting the technology and leveraging investments.

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Topics: business communications, technology ROI, unified communications, better collaboration

How the Enterprise Can Fix Unified Communications' Reputation

Posted by Davide Petramala on Tue, Apr 09, 2013

Why does unified communication (UC) technology have such a bad perception?

Why do so many key stakeholders in a business not care, or understand the value of unified communications? The bottom line, the vendors of such technology are (for the most part) to blame for this. The focus on technology over user experience has led to a perception of complexity and too much technology for too little return.

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Topics: technology ROI, unified communications, better collaboration

Vassar College Selects Esna's Cloudlink Unified Communications

Posted by Davide Petramala on Wed, Jan 23, 2013

Esna links new Cisco-based college telephony system with Google Apps to enhance campus productivity and reduce IT costs

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Topics: business communications, unified communications, Esna Technologies

Esna Enables Chrome

Posted by Davide Petramala on Tue, Jan 08, 2013

iLink Pro Timelines {video}


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Topics: Chrome, Esna Technologies, Esna iLink

Happy Holidays from Esna

Posted by Davide Petramala on Thu, Dec 20, 2012

Thanks to you!

I wanted to take the time to thank all of you that have followed and partnered with Esna over the past year. It has been an amazing year with a wealth of innovation in both the consumer and enterprise collaboration space. Communication is key, and the pace of innovation that is bringing the global community together is quite astounding! Here at Esna we are committed to the development of technology that drives real-time, human interaction and fosters collaboration amongst organizations and individuals. As the holidays quickly approach, I wanted to stop and sincerely thank all of you for consistent support, input and partnership in helping take Esna to the next level and deliver on our promise of Better Collaboration. Better Results.

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Topics: business communications, Google Apps, Esna Technologies

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