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A Quick Refresher on the State of Cloud Computing and Why Your Business Needs It

Posted by Diane Lai on Wed, Feb 12, 2014

It’s funny how in actuality, cloud computing is the complete opposite of what an actual cloud represents. why-your-business-needs-cloud-computingUnlike the fluffy white masses leisurely passing through the sky, cloud computing is unbelievably fast, top performing technology that keeps business’ critical communications and procedures running at optimum efficiency.

But there is one thing that both cloud computing and its natural ancestor have in common: each takes different shapes.

You wouldn’t necessarily lie on the ground and look up at the sky to see the many forms that cloud technology can take; however, as many can attest to, cloud computing comes in many unique shapes and sizes, enabling it to conform to meet specific business needs. You may look up to the sky and see the shape of a rabbit or a dragon passing by; meanwhile, a business owner or decision maker can look at his or her cloud options and see everything from significantly slashed capital expenses to better employee productivity to smarter workforce collaboration.

But because the cloud has mainstreamed so quickly, it can be easy for people to forget the amazing, collaborative things that the technology enables them to do each and every day. There’s a reason why businesses continue to use the cloud since its widespread adoption over 20 years ago. In fact, cloud adoption rates continue to climb higher and grow more impressive with each passing year. Consider the following research presented by Forbes:

  • By 2014, businesses in the United States will spend more than $13 billion on cloud computing and managed hosting services.
  • By 2015, end-user spending on cloud services could be more than $180 billion.
  • It is predicted that the global market for cloud equipment will reach $79.1 billion by 2018.

It can never hurt to get a quick refresher on the state of cloud computing and why your business needs it. After all, more than 60 percent of businesses utilize cloud for performing IT-related operations according to aggregated data from a recent Seagate Infographic. You certainly don’t want to be in the bottom 40 percent lagging behind.

If you’ve been too busy dealing with the chaos of quarter one (trust us, we get it), take a moment to cool down and catch up on what benefits cloud computing can bring to the table. According to an infographic from IBM:

Gain better visibility and insight into business operations: Over half of all cloud-operating businesses use analytics to dig deep into big data, enabling them to gain unparalleled transparency and insight. This is without doubt a huge competitive advantage.

Make workplace collaboration a breeze: The cloud enables any work-related data to be accessed from anywhere on any device, turning every C-level exec’s dream of cross-functional collaboration into a reality. Furthermore, almost 60 percent of companies saw improved integration between development and operations.

Support a wide array of differing business needs: Your business has a spectrum of differing—albeit vital—needs, and you need to keep tabs on them all. The cloud enables businesses to forge a tighter link between different tasks and technologies to yield better outcomes.

Perhaps best of all is that with the cloud, you’ll enjoy truly quantifiable results. According to IBM’s data, 25 percent of businesses saw a reduction in IT costs; 55 percent saw an increase in efficiency; and 49 percent saw improvement in employee mobility.

Any forward-thinking company will do whatever it takes to ensure that it is positioned for success at every angle. Cloud computing is a truly reliable and resilient way of doing so. 


Read about how our marketing team collaborates in the cloud in "Eating Our Own Dog Food."  If you're business has recently switched to the cloud that takes the form of Enterprise Google Apps, or is considering it, you'll find this guide useful -- the best approach to cloud communications for Google Apps:  

Download this Osterman Research Report to discover the best approach to unified communications.


Cloud beautification of this article by Michael Jastremski [CC-BY-SA-2.0], via Wikimedia Commons.

Topics: business communications, cloud computing, better collaboration

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