What Your Communication Data Knows About Your Company That You Don’t

Posted by Lee Ho on Thu, Sep 18, 2014

In your data warehouse you have all the information you’ll ever need to enhance customer satisfaction, inspire innovation, develop business goals and objectives and drive revenue. You just need to tap into your company’s trapped treasure cove of communication data to see your business—and revenue—grow.

Doing that has become a critical business objective for most organizations seeking to improve operations. As communication data collections continue to grow exponentially, reining in their potential to provide insight is becoming ever more of a challenge. But with the global big data market slated to be worth $48 billion by 2018, according to Transparency Market Research, these types of challenges must be overcome.

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Topics: unified communications, business intelligence, Big Data

Social Media for Business Rumored to Include Facebook Soon

Posted by Sindi Markette on Tue, Sep 16, 2014

FB@Work? Isn’t it already here? Yes, perhaps unofficially amongst your employees—and even officially for organizations that have leveraged Facebook Groups and Group Messaging—but what if Facebook could be used to enhance collaboration and benefit your business as an internal enterprise communications platform? It just so happens, according to rumor from an anonymous source within Facebook, that the company is building an “at work” version of the social media platform.

The source did not reveal whether the new platform—reportedly being developed in London under the leadership of Danish computer scientist and former Google Maps co-founder Lars Rasmussen—would be an actual collaboration tool or simply an at-work version of Facebook. The former would allow users to market their businesses by interfacing with the social network’s hundreds of millions of daily users. Either way, FB@Work could drive new business for organizations that leverage the platform.

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Topics: Jive integration, better collaboration, social collaboration

Master Collaboration at gCON, THE Google Apps for Work Training Event

Posted by Sindi Markette on Mon, Sep 15, 2014

Take a moment and jot down everything you have to do today at work. How many of those on your to-do list are projects you're working on with others? How many require a meeting of some kind - in person, by phone or online?

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Topics: Google Apps, unified communications, Online Training Events

Manage Your Organisations' Communications Needs with Confidence

Posted by Jacqueline Frankish on Thu, Aug 28, 2014

We don’t like the word ‘inevitable’ when it comes to technology. There is nothing inevitable about innovation. But when it comes to hosted or cloud-based communication and collaboration solutions, we’re speaking to more and more organisations who accept the future is in off-premises, third party-managed business communications.

Those companies still working with premises-based communications solutions are getting fewer, and will soon be limited to new start-ups in low-tech sectors, where collaboration is limited, and the benefits offered by cloud-based applications are a nice-to-have, not a necessity.

Certainly, cloud-based communications have transformed business, leveling the playing field and allowing smaller organisations to compete with market leaders without significant investment. Innovation is now the key, not capital expenditure. And those still clinging onto premises-based services are limiting themselves in terms of return on investment, and competitive advantage.

Organisations are migrating to the cloud at different rates, and Esna is working with its clients to assess the best way to maximise value from existing on-site hardware investment, while leveraging the benefits of cloud-based services.

This is known as a hybrid model, and offers companies the chance to experience cloud-based services whilst maintaining the comfort of their existing technology. It’s a transition, but most importantly it still allows a business to prepare for the future without significant up-front investment.

So while the future may be in fully hosted or cloud-based solutions, there is a strong argument for companies wishing to maintain some in-house control and security in the business.

The argument, though for some degree of transition to off-premises solution is compelling when you consider the immediate benefits:
  • Reduced overheads
  • Reduced operating expense
  • Increased business capabilities
  • Increased ROI on existing technology and hardware

Regardless of the ratio between premise-based and cloud-based, a hybrid approach will offer all businesses the opportunity to become more strategic, and more innovative.

And working with a third party service provider such as Esna will enable your business to start benefiting now.

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Topics: case study, business phone systems, unified communications

AutoPlanet Celebrates Esna’s 25th Anniversary, Driving Innovation Forward

Posted by Lee Ho on Wed, Aug 27, 2014

A quarter of a century is a long time. Here at Esna, we take pride in being a company that, this year, gets to proudly look back on 25 years of excellence and enthusiastically ahead to a future full of opportunity.

We are thrilled to be celebrating this anniversary, and for us there is truly no better way to say “thank you” than to cast a spotlight on our many customers that have shared our success. We were able to sit down with one such esteemed customer, AutoPlanet Automotive Groups, a provider of quality used and new cars, to learn exactly how Esna has positively impacted its business—and to share that information with you.

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Topics: Esna Technologies, 25 Years of Collaboration, Client Spotlight

Top 3 Motivators For Your Cloud Adoption Strategy [Infographic]

Posted by Sindi Markette on Tue, Aug 26, 2014

We’re all hearing how enterprise cloud adoption is on the rise. But what exactly does that mean? To help answer any burning cloud questions you might have, we put our heads together and came up with a set of impactful statistics that speak to not only who is adopting the cloud, but why you should consider going all in with your cloud strategy if you haven’t yet. These statistics are presented in our latest Cloud Adoption infographic below. 

For starters, 45 percent of enterprises worldwide are now running production-level cloud computing applications. Research also shows that 29 percent of North American enterprises and 27 percent of European enterprises are in the discovery and evaluation phase of cloud computing. Across the board, a large chunk of global enterprises have factored a “formal cloud computing plan” as part of their overall IT business strategy, with the majority saying they would recommend cloud computing to colleagues or peers.

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Topics: cloud computing, collaboration stats, Infographics

Esna: A Startup Success Story

Posted by Lee Ho on Mon, Aug 25, 2014

You’ve probably heard that around 90% of all technology startups fail. There are many reasons this happens, and they are pretty well understood—lack of market traction, running out of money, inability to scale or compete. But there is another factor that’s often at play when a business is unsuccessful: the failure to evolve and adapt to changing customer needs and market dynamics.

Esna can credit much of its success to basically nailing it in that category. For 25 years the company has continuously evolved, shifting to meet new customer needs, developing new innovations, and re-inventing its business in order to continue its growth.

The beginning of a dream

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Topics: unified communications, Esna Technologies, 25 Years of Collaboration

A Huge ‘Thank You’ - Looking Back on 25 Amazing Years of Collaboration

Posted by Lee Ho on Mon, Aug 25, 2014

The last 25 years here at Esna have been filled with hard work, dedication and exploration driven by the unwavering commitment our family of employees holds to defining—and continually redefining—what innovation means. Since Esna was founded in 1989, the company has enjoyed a long and exciting history of “firsts” in the enterprise collaboration space, from developing the first-ever software-based unified communications (UC) solution in 1992 to creating the world’s first persistent communication system for tabbed browsing just last year.

Esna is proud of its roots in market-leading features such as voicemail, chat, click-to-call, auto attendant, message broadcasting and paging software. But we have grown and sharpened our product family to allow individuals to communicate anytime, anywhere by integrating real-time communications inside the cloud and social applications they use daily, like email and customer relationship management software. 

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Topics: unified communications, Esna Technologies, 25 Years of Collaboration

A Hybrid Approach to Future Proofing Your Business

Posted by Jacqueline Frankish on Wed, Aug 13, 2014

Supply and demand is the oldest market measurement tool. In the world of business collaboration, tradition meets cutting edge, as customer demand drives the supply of hybrid  communications and collaboration services.

Once a primarily hardware-based model, increasingly companies are recognising the value of software and cloud-based solutions, products and applications. The reluctance of businesses to invest in a complex premises-based integrated communications solution is leading to a transition in the market, and Esna is leading the way in delivering these new-look business communication models.

As well as reducing capital costs, a third party managed hybrid communications and collaboration solution helps to reduce operational and staffing costs, and of course offers a lower carbon footprint compared with physical solutions.

For Esna clients however, all these are simply a bonus. The real benefit comes from the new communication and collaboration capabilities offered by cloud-based applications, leveling the playing field by allowing smaller organisations to adopt a model previously only afforded by market leaders.

In a recent IDC study on hybrid unified communications solutions, results indicated that hosted or cloud-based communications models have started to widen their grip on the sector, with 45% of respondents showing either current or planned collaboration strategy of this nature.

Perhaps more interesting to most businesses, however is the hybrid model, which utilises existing on-premises investment, combined with operational expense (opex) benefits of cloud-based services.

While most organisations accept the inevitability of business communications being primarily off-premises in the future, for the time being many Esna clients are more comfortable with a transitional approach to the adoption of hosted or cloud-based offerings.

Esna can equip your business with a model that suits your existing needs, whilst also allowing you to focus on the future. Speak to us today.  

The aforementioned IDC study is available to you for download and can be quite helpful when deploying a UC&C solution. To access your complimentary copy of this IDC report on a successful approach hybrid unified communications, click below. 

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Topics: case study, business phone systems, unified communications

A Quick Recap of Esna’s Jive and Cisco Collaboration Webinar

Posted by Sindi Markette on Wed, Jul 30, 2014

Driven by the need to increase workplace productivity—research shows employees spend 28 hours a week sifting through emails and searching for information—today’s business leaders are looking to beef up standard work processes with bleeding-edge collaboration components known to effectively bridge time consuming communication issues. In fact, that same research shows that integrating collaboration solutions like IM and social tools can reduce employee time spent searching for information by as much as 35 percent. This is only one of many ways in which enterprise collaboration can help companies make a 360-degree turnaround.

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Topics: Jive integration, Cisco, social collaboration

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