Cloud Computing Now Free for Startups with Google's Help

Posted by Diane Lai on Fri, Nov 21, 2014

In a previous post, we discussed how cloud computing supports the growth of SMBs. For a startup company, developing such an infrastructure can be a complex stumbling block. Its product—its “baby”—is ready to be born, but the team may struggle with bringing a fledgling business into the stressful environment of application, database and storage server complexities. Now, an assist—in the form of a gift from Google—will allow these entrepreneurs to focus their energies on building products without worries about infrastructure.

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Topics: technology ROI, Google Apps, cloud computing

What’s in Your Enterprise Collaboration Playbook?

Posted by Sindi Markette on Sun, Nov 02, 2014

Why are the Denver Broncos, Arizona Cardinals, New Enlgland Patriots, and Dallas Cowboys ahead of the pack? With only one or two losses apiece respectively, these NFL teams’ playbooks must contain the secret ingredients to surpass their rivals week after week. But what about your company’s playbook? Do you have unbeatable plays that will keep you ahead?

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Topics: better collaboration, Cloud Apps, hybrid communications

How to Not Be Scared by Poor Enterprise Collaboration this Halloween

Posted by Diane Lai on Thu, Oct 30, 2014

Happy Halloween! Beware of These Tales of Business Collaboration Gone Awry 

Few things could give business leaders a bigger fright than poor enterprise collaboration because a company’s bottom line can be directly impacted by inefficient business processes and reduced workforce productivity. In fact, research shows that 90 percent of corporate spending on collaborative technologies for 2015 will either match or exceed 2014 levels in an effort to avoid these negative impacts. 

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Topics: sales communications, better collaboration, employee happiness

Hunter Douglas Helps Esna Celebrate 25 Years of Collaboration

Posted by Sindi Markette on Sat, Oct 25, 2014

What does 25 years in business mean to us here at Esna? It means we’ve had the opportunity and privilege to serve our customers by providing them with innovative collaboration and communication tools. In this way, we’ve fed our customers’ need for productivity and efficiency, while simultaneously nourishing our internal drive to be the best possible provider of communications applications and products possible.

In the optimum way we know how, we say “thank you” to our customers for their inspiration and loyalty by using this space to highlight their accomplishments achieved in partnership with our company. Today we shine a spotlight on Hunter Douglas, a designer and manufacturer of window “fashions,” or treatments, as well as a major manufacturer of architectural products for the past 95 years.

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Topics: unified communications, 25 Years of Collaboration, customer spotlight

Re-evaluate Voicemail to Position Your Sales Team for Success

Posted by Lee Ho on Thu, Oct 23, 2014

If you’ve been keeping up with this blog, then you likely know how much of an emphasis we at Esna place on improving sales with collaborative tools and technologies. Changing customer behaviors, preferences and buying patterns have forced sales teams to either shape up or ship out. But communications technology can help drive sales processes toward betterment, leading to increased revenue generation, as our very own EVP Davide Petramala explains in the State of Collaboration Technology and Sales

The sales process has become the art of personalization. It embodies a more focused approach as opposed to mass-market positioning, and there’s a multitude of features and collaboration tools to help get the job done.

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Topics: business phone systems, sales communications, voicemail

Amplify Jive Social Business Interaction with Real-Time Collaboration

Posted by Lee Ho on Tue, Oct 21, 2014

Back in the day, employees gathered around the corporate water cooler to chat about everything from brainstorming the next great product innovation or closing on loose ends from the last team meeting.  Regardless of the topic of discussion, the water cooler was a place where people connected with one another. In this simple way, team-based productivity was organically amplified, synergizing workers and increasing productivity. Such gatherings of like-minded individuals were often the spark that ignited innovative business strategies. 

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Topics: Jive integration, Video Conferencing, social collaboration

Communications Usage Profiles: The Key to End-User Collaboration

Posted by Lee Ho on Thu, Oct 16, 2014

The communications architecture evolution has hit its stride, penetrating the old PBX model and exposing its weak proprietary underbelly, costly recurrent maintenance fees and ineffective integration of modern communications applications. So, out with the old and in with the new! The new digitized IT architecture for enterprise communications is both a higher-functioning and less-expensive option for your business interactions than outdated PBX systems. 

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Topics: Communication-enabled Business Process, unified communications, better collaboration

Work Smarter in Google Apps with Maven Wave and Esna

Posted by Lee Ho on Tue, Oct 14, 2014

There’s a distinctive chill in the air and we’re already seeing Halloween candy on shelves, which can only mean one thing—autumn is upon us.

The season is off to a great start for us here at Esna, where we just this month revealed our new alliance with fellow Google Apps partner Maven Wave, a cloud solutions developer and business intelligence firm. This partnership will enable us to enhance the effectiveness of Google Apps users within their critical business processes. Benefits can include: better streamlined communication with browser-based Gmail, seamlessly synched meetings through Google calendar, improved project management with Google Docs, and bolstered brand awareness via Google Sites.

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Topics: business phone systems, Google Apps, cloud computing

Six Apps Salespeople Need in Their Back Pocket to Seal the Deal

Posted by Diane Lai on Fri, Oct 10, 2014

Sales processes nowadays look nothing like they used to. Whereas in the past salespeople leaned on the old pencil-and-paper model and used rolodexes to store contact information, today’s top performers boast an arsenal of applications and strategies driven by cloud computing and UC for collaborating on proposals, connecting with prospects, training sales reps and closing deals.

A new era of sales is definitely here, and it’s being driven by innovative real-time communications and collaboration technology. As such, sales teams must have the right tools to get the job done. Esna knows this, which is why we’re so thrilled to have recently become a member of the Cloud Collective, an exciting coalition of the industry’s strongest Salesforce partners that work to arm sales teams with the very best cloud tools. Our leading embedded real-time communication and collaboration solutions, like Officelinx for Salesforce CRM, make Esna a perfect fit for this strong cloud ecosystem of key market players. 

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Topics: sales communications, Salesforce, Cloud Apps

Eight Ways James Bond and the Sales Professional Are One in the Same

Posted by Sindi Markette on Tue, Oct 07, 2014

“The name is Cloud, James Cloud—sales professional at your service.” 

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Topics: better collaboration, Salesforce, better customer communications

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