Communications Usage Profiles: The Key to End-User Collaboration

Posted by Lee Ho on Thu, Oct 16, 2014

The communications architecture evolution has hit its stride, penetrating the old PBX model and exposing its weak proprietary underbelly, costly recurrent maintenance fees and ineffective integration of modern communications applications. So, out with the old and in with the new! The new digitized IT architecture for enterprise communications is both a higher-functioning and less-expensive option for your business interactions than outdated PBX systems. 

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Topics: Communication-enabled Business Process, unified communications, better collaboration

Work Smarter in Google Apps with Maven Wave and Esna

Posted by Lee Ho on Tue, Oct 14, 2014

There’s a distinctive chill in the air and we’re already seeing Halloween candy on shelves, which can only mean one thing—autumn is upon us.

The season is off to a great start for us here at Esna, where we just this month revealed our new alliance with fellow Google Apps partner Maven Wave, a cloud solutions developer and business intelligence firm. This partnership will enable us to enhance the effectiveness of Google Apps users within their critical business processes. Benefits can include: better streamlined communication with browser-based Gmail, seamlessly synched meetings through Google calendar, improved project management with Google Docs, and bolstered brand awareness via Google Sites.

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Topics: business phone systems, Google Apps, cloud computing

Six Apps Salespeople Need in Their Back Pocket to Seal the Deal

Posted by Diane Lai on Fri, Oct 10, 2014

Sales processes nowadays look nothing like they used to. Whereas in the past salespeople leaned on the old pencil-and-paper model and used rolodexes to store contact information, today’s top performers boast an arsenal of applications and strategies driven by cloud computing and UC for collaborating on proposals, connecting with prospects, training sales reps and closing deals.

A new era of sales is definitely here, and it’s being driven by innovative real-time communications and collaboration technology. As such, sales teams must have the right tools to get the job done. Esna knows this, which is why we’re so thrilled to have recently become a member of the Cloud Collective, an exciting coalition of the industry’s strongest Salesforce partners that work to arm sales teams with the very best cloud tools. Our leading embedded real-time communication and collaboration solutions, like Officelinx for Salesforce CRM, make Esna a perfect fit for this strong cloud ecosystem of key market players. 

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Topics: sales communications, Salesforce, Cloud Apps

Eight Ways James Bond and the Sales Professional Are One in the Same

Posted by Sindi Markette on Tue, Oct 07, 2014

“The name is Cloud, James Cloud—sales professional at your service.” 

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Topics: better collaboration, Salesforce, better customer communications

How to Increase Organizational Collaboration with Google Apps

Posted by Sue Fernand on Fri, Oct 03, 2014

Today’s tech-savvy employees are using Google Apps to enhance their real-time communications and collaboration processes. Anyone with a Google account can access Apps anywhere with an Internet connection. While you are probably already familiar with Gmail, the email service used by more than 425 million people, Google Apps for Business boasts a plethora of other services—some of which you may not even know about.

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Topics: Google Apps, better collaboration, Productivity

Next Generation Video Conferencing is Here: The Benefits of Going All In

Posted by Lee Ho on Mon, Sep 29, 2014

A busy Hollywood lawyer on business in New York needs to talk immediately with his California client, and face-to-face contact would be ideal to go over the pending copyright lawsuit. But his return trip is not for several days. As a result, the two turn to video conferencing—and the best part is they can do so without having to maneuver through separate applications.

Such a seamless process, devoid of any hassles, is possible when companies cast an eye toward the new Esna iLink for Avaya Scopia Desktop solution. We recently revealed this new solution to make it simple—with only a few clicks—to schedule Scopia video conference meetings from inside, say, Google Apps or Salesforce with just the touch of a button.

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Topics: Esna Technologies, Esna iLink, Avaya

Celebrating 25 Years of Collaboration With Lamar Advertising

Posted by Sindi Markette on Thu, Sep 25, 2014

We’re celebrating 25 years of business growth here at Esna, and we couldn’t be more delighted and gratified. We want to share our success by reflecting on the business opportunities we’ve provided our customers—for that has been at the heart of our mission for the past quarter of a century.

The best way we know to say “thank you” to our customers is to shine a light on their successes. We tookthe time recently to talk to one of our loyal customers, Lamar Advertising Co., to walk through the ways in which Esna has been able to positively affect its business, and to share those insights with you.

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Topics: unified communications, 25 Years of Collaboration, customer spotlight

SMBs Value Cloud Computing as Key Driver for Business Growth

Posted by Lee Ho on Wed, Sep 24, 2014

Migrating to the cloud does not come without its pain points for pioneers. In fact, some of the top challenges they face include understanding cloud pricing, performance and receiving technical support, according to a survey of more than 400 IT professionals by Enterprise Management Associates. Moving workloads to the cloud, it turns out, is not as simple as plug and play; proper integration strategies must be accounted for.

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Topics: cloud computing, better collaboration, better customer communications

What Your Cloud Communication Data Knows About Your Company That You Don’t—Part 2

Posted by Lee Ho on Mon, Sep 22, 2014

Continued from What Your Communication Data Knows About Your Company That You Don’t--Part 1

Big data analytics is helping solve long-standing business problems, leading to never-before-experienced opportunities for sales and marketing, particularly because of the unprecedented array of insights into customer needs and behaviors. As we shared in part 1 of this two-part series, your corporate communications data contains all the information you’ll ever need to enhance customer satisfaction, inspire innovation and drive revenue. You just need to make the most of it.

Before companies can use their data for enhancing business value they must establish a synthesized way to collect and analyze it. This critical point was stressed by Esna CEO and CTO Mohammed Nezarati during a recent interview. Specifically, he explained the importance of finding applications that can provide the capabilities to collect collaboration data, organize it and deliver it in a manner that allows organizations to “improve communication and gain business intelligence.”

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Topics: unified communications, business intelligence, Big Data

How to Get Ahead in Sales

Posted by Diane Lai on Fri, Sep 19, 2014

Every sales professional goes through the ups and down of the job. The ups and downs are caused by so many factors including communication challenges, technology hiccups, access to in-house expertise or the ability to find your legal team or manager at the right time. Thus, any minor tweak that gives you an advantage is worth a look.   

Meet James Cloud. James used to be his company's top performing sales rep, then the competition got tough and he lost his mojo. He's got one more shot to redeem himself, but he needs your help.

Get acquainted with Cloud and find out what he needs to do to get back on top in the first episode of Mission Possible, then join Team Cloud. By joining team Cloud you join many others who want to see James Cloud defeat his arch nemesis Derek Dial in the battle to win the big deal!  Team Cloud includes; M his boss, Q his tech genius and Cloud himself.

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Topics: CRM, Esna Technologies, Salesforce

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