Next Generation Video Conferencing is Here: The Benefits of Going All In

Posted by Lee Ho on Mon, Sep 29, 2014

A busy Hollywood lawyer on business in New York needs to talk immediately with his California client, and face-to-face contact would be ideal to go over the pending copyright lawsuit. But his return trip is not for several days. As a result, the two turn to video conferencing—and the best part is they can do so without having to maneuver through separate applications.

Such a seamless process, devoid of any hassles, is possible when companies cast an eye toward the new Esna iLink for Avaya Scopia Desktop solution. We recently revealed this new solution to make it simple—with only a few clicks—to schedule Scopia video conference meetings from inside, say, Google Apps or Salesforce with just the touch of a button.

Read More

Topics: Esna Technologies, Esna iLink, Avaya

Celebrating 25 Years of Collaboration With Lamar Advertising

Posted by Sindi Markette on Thu, Sep 25, 2014

We’re celebrating 25 years of business growth here at Esna, and we couldn’t be more delighted and gratified. We want to share our success by reflecting on the business opportunities we’ve provided our customers—for that has been at the heart of our mission for the past quarter of a century.

The best way we know to say “thank you” to our customers is to shine a light on their successes. We tookthe time recently to talk to one of our loyal customers, Lamar Advertising Co., to walk through the ways in which Esna has been able to positively affect its business, and to share those insights with you.

Read More

Topics: unified communications, 25 Years of Collaboration, customer spotlight

SMBs Value Cloud Computing as Key Driver for Business Growth

Posted by Lee Ho on Wed, Sep 24, 2014

Migrating to the cloud does not come without its pain points for pioneers. In fact, some of the top challenges they face include understanding cloud pricing, performance and receiving technical support, according to a survey of more than 400 IT professionals by Enterprise Management Associates. Moving workloads to the cloud, it turns out, is not as simple as plug and play; proper integration strategies must be accounted for.

Read More

Topics: cloud computing, better collaboration, better customer communications

What Your Cloud Communication Data Knows About Your Company That You Don’t—Part 2

Posted by Lee Ho on Mon, Sep 22, 2014

Continued from What Your Communication Data Knows About Your Company That You Don’t--Part 1

Big data analytics is helping solve long-standing business problems, leading to never-before-experienced opportunities for sales and marketing, particularly because of the unprecedented array of insights into customer needs and behaviors. As we shared in part 1 of this two-part series, your corporate communications data contains all the information you’ll ever need to enhance customer satisfaction, inspire innovation and drive revenue. You just need to make the most of it.

Before companies can use their data for enhancing business value they must establish a synthesized way to collect and analyze it. This critical point was stressed by Esna CEO and CTO Mohammed Nezarati during a recent interview. Specifically, he explained the importance of finding applications that can provide the capabilities to collect collaboration data, organize it and deliver it in a manner that allows organizations to “improve communication and gain business intelligence.”

Read More

Topics: unified communications, business intelligence, Big Data

How to Get Ahead in Sales

Posted by Diane Lai on Fri, Sep 19, 2014

Every sales professional goes through the ups and down of the job. The ups and downs are caused by so many factors including communication challenges, technology hiccups, access to in-house expertise or the ability to find your legal team or manager at the right time. Thus, any minor tweak that gives you an advantage is worth a look.   

Meet James Cloud. James used to be his company's top performing sales rep, then the competition got tough and he lost his mojo. He's got one more shot to redeem himself, but he needs your help.

Get acquainted with Cloud and find out what he needs to do to get back on top in the first episode of Mission Possible, then join Team Cloud. By joining team Cloud you join many others who want to see James Cloud defeat his arch nemesis Derek Dial in the battle to win the big deal!  Team Cloud includes; M his boss, Q his tech genius and Cloud himself.

Read More

Topics: CRM, Esna Technologies, Salesforce

What Your Communication Data Knows About Your Company That You Don’t

Posted by Lee Ho on Thu, Sep 18, 2014

In your data warehouse you have all the information you’ll ever need to enhance customer satisfaction, inspire innovation, develop business goals and objectives and drive revenue. You just need to tap into your company’s trapped treasure cove of communication data to see your business—and revenue—grow.

Doing that has become a critical business objective for most organizations seeking to improve operations. As communication data collections continue to grow exponentially, reining in their potential to provide insight is becoming ever more of a challenge. But with the global big data market slated to be worth $48 billion by 2018, according to Transparency Market Research, these types of challenges must be overcome.

Read More

Topics: unified communications, business intelligence, Big Data

Social Media for Business Rumored to Include Facebook Soon

Posted by Sindi Markette on Tue, Sep 16, 2014

FB@Work? Isn’t it already here? Yes, perhaps unofficially amongst your employees—and even officially for organizations that have leveraged Facebook Groups and Group Messaging—but what if Facebook could be used to enhance collaboration and benefit your business as an internal enterprise communications platform? It just so happens, according to rumor from an anonymous source within Facebook, that the company is building an “at work” version of the social media platform.

The source did not reveal whether the new platform—reportedly being developed in London under the leadership of Danish computer scientist and former Google Maps co-founder Lars Rasmussen—would be an actual collaboration tool or simply an at-work version of Facebook. The former would allow users to market their businesses by interfacing with the social network’s hundreds of millions of daily users. Either way, FB@Work could drive new business for organizations that leverage the platform.

Read More

Topics: Jive integration, better collaboration, social collaboration

Master Collaboration at gCON, THE Google Apps for Work Training Event

Posted by Sindi Markette on Mon, Sep 15, 2014

Take a moment and jot down everything you have to do today at work. How many of those on your to-do list are projects you're working on with others? How many require a meeting of some kind - in person, by phone or online?

Read More

Topics: Google Apps, unified communications, Online Training Events

Manage Your Organisations' Communications Needs with Confidence

Posted by Jacqueline Frankish on Thu, Aug 28, 2014

We don’t like the word ‘inevitable’ when it comes to technology. There is nothing inevitable about innovation. But when it comes to hosted or cloud-based communication and collaboration solutions, we’re speaking to more and more organisations who accept the future is in off-premises, third party-managed business communications.

Those companies still working with premises-based communications solutions are getting fewer, and will soon be limited to new start-ups in low-tech sectors, where collaboration is limited, and the benefits offered by cloud-based applications are a nice-to-have, not a necessity.

Certainly, cloud-based communications have transformed business, leveling the playing field and allowing smaller organisations to compete with market leaders without significant investment. Innovation is now the key, not capital expenditure. And those still clinging onto premises-based services are limiting themselves in terms of return on investment, and competitive advantage.

Organisations are migrating to the cloud at different rates, and Esna is working with its clients to assess the best way to maximise value from existing on-site hardware investment, while leveraging the benefits of cloud-based services.

This is known as a hybrid model, and offers companies the chance to experience cloud-based services whilst maintaining the comfort of their existing technology. It’s a transition, but most importantly it still allows a business to prepare for the future without significant up-front investment.

So while the future may be in fully hosted or cloud-based solutions, there is a strong argument for companies wishing to maintain some in-house control and security in the business.

The argument, though for some degree of transition to off-premises solution is compelling when you consider the immediate benefits:
  • Reduced overheads
  • Reduced operating expense
  • Increased business capabilities
  • Increased ROI on existing technology and hardware

Regardless of the ratio between premise-based and cloud-based, a hybrid approach will offer all businesses the opportunity to become more strategic, and more innovative.

And working with a third party service provider such as Esna will enable your business to start benefiting now.

Read More

Topics: case study, business phone systems, unified communications

AutoPlanet Celebrates Esna’s 25th Anniversary, Driving Innovation Forward

Posted by Lee Ho on Wed, Aug 27, 2014

A quarter of a century is a long time. Here at Esna, we take pride in being a company that, this year, gets to proudly look back on 25 years of excellence and enthusiastically ahead to a future full of opportunity.

We are thrilled to be celebrating this anniversary, and for us there is truly no better way to say “thank you” than to cast a spotlight on our many customers that have shared our success. We were able to sit down with one such esteemed customer, AutoPlanet Automotive Groups, a provider of quality used and new cars, to learn exactly how Esna has positively impacted its business—and to share that information with you.

Read More

Topics: Esna Technologies, 25 Years of Collaboration, Client Spotlight

Subscribe by Email

Connect with Esna