Among the many challenges that sales managers face today, one of the biggest involves equipping their teams with the necessary tools to easily communicate and collaborate with one another. Chances are your sales team is lagging—or at the very least not performing at peak capacity—without the right collaboration tools. For example, in conducting some research of our own we found that:
Companies may feel extremely productive when using cloud-based collaboration applications like Google Apps, Office 365, Jive or Salesforce Chatter, but the majority of these applications only really seem to help individual users. That is, these applications can be very helpful and user-friendly, but they aren’t capable of serving as completely transformative enterprise collaboration solutions.
Despite global advances in technology and a growing demand for innovation, it’s harder than it’s ever been to launch a successful product or service or to roll out a new marketing campaign. Today’s companies are mammoth compared to what they once were, and getting everyone within a company on the same page can be an enormous challenge.
As a department head or manager, you are entrusted with the difficult job of unifying a team of employees to work toward one collective goal. For example, for a sales team, this goal might involve closing 10 deals in one month. Or, for a marketing team, it may be increasing the company’s email open rates by 5 percent within a given time frame.
Today we release our newest version of Esna iLink for Cisco™ Jabber, featuring an improved user experience and updated user interface (UI) that makes it easier than ever for people to communicate and collaborate.
Recently our team traveled to sunny Orlando, Florida, to attend Enterprise Connect 2015, the leading event surrounding emerging communication technologies like WebRTC, wireless, video, unified communications and cloud.
In Part 1 of this series, we explored the reasons that many business owners feel a “false sense of accomplishment” with their enterprise collaboration strategies: They are using the wrong collaboration tools—specifically, consumer-driven social tools like Facebook and Twitter.
ResearchandMarkets predicts that the global enterprise collaboration market will grow from $47.3 billion in 2014 to $70.61 billion by 2019. This market growth clearly indicates that business owners are investing in collaboration tools to improve internal communications, streamline operations and identify new revenue and growth opportunities. But in what kinds of collaborative tools are business owners investing? And are these investments really helping them to accomplish their end goals?
With budgets being continually tightened and employees being asked to juggle more responsibilities, the 21st century workplace can appear to be a bustling, supremely productive environment. In actuality, however, many teams only appear to be getting a lot of work done. With so much to do in so little time, employees can become trapped in a static, routine schedule that is more productivity-hindering than helpful. Worst of all, many aren’t even aware that they are caught in this time-sucking cycle.
While some organizations—like many in healthcare, finance and government—must migrate to cloud more slowly due to regulatory compliance requirements, your organization may be one of many that can start making small yet impactful steps towards cloud communications today. After all, one of the best advantages of the cloud is that, unlike physical on-premises equipment, there is no full rip and replace needed. This makes it easier than ever for business owners to start transitioning processes to a secure, trusted and more cost-efficient cloud-based environment.
In part one of this series we discussed unified communications and how, despite its many benefits, the technology remains underutilized if it does not support business users’ mobile and cloud-based needs. That is, to maximize employee productivity, companies must natively embed unified communications (UC) within the mobile, cloud-based applications that employees use every day to get work done (think Salesforce, Google Apps for Work and Jive).
Esna is on a mission to make it easy for people to communicate and collaborate. And it looks like the message is getting out.
The business value of unified communications—the integration of real-time and non-real-time communications—is outstanding. UC enables organizations to streamline workflows and processes and significantly lower capital expenses; however, despite its benefits, many people believe that UC has yet to reach its full potential.
It’s 40F in Toronto. It’s 85F in Orlando. Not surprisingly, the Esna team is dreaming of sand and sun and busily planning our trip to this year’s Enterprise Connect conference, March 16-18, 2015.
People talk about the golden age of motor racing, when drivers were drivers, and cars were cars. A lot has been said about the rate of technological development in the sport in recent years, particularly with the introduction of the new hybrid engine technology at the beginning of last season.