If you’ve been keeping up with this blog, then you likely know how much of an emphasis we at Esna place on improving sales with collaborative tools and technologies. Changing customer behaviors, preferences and buying patterns have forced sales teams to either shape up or ship out. But communications technology can help drive sales processes toward betterment, leading to increased revenue generation, as our very own EVP Davide Petramala explains in the State of Collaboration Technology and Sales:
The sales process has become the art of personalization. It embodies a more focused approach as opposed to mass-market positioning, and there’s a multitude of features and collaboration tools to help get the job done.